It asks you to take a look at your sales methods and strategies and classify them in one of five behavioral "clusters." Then, for most of us, it explains why our particular behaviors aren't suited for making sales in today's marketplace. For a lot of us, it's telling us we're doing everything wrong - never a comfortable thought.īecause this book is a game-changer. The Challenger Sale is an easy book to read, but not necessarily an easy one to accept, let alone follow. Our July focus topic is creating financial independence, and we feel strongly that the sales techniques described in this book can help you achieve that independence by becoming a more successful salesperson. This month, we're reading The Challenger Sale by Matthew Dixon and Brent Adamson.
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